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Invis-able Fitness

Client
Invis-able Fitness

Services
Brand Idenity Design

Year
2024

I was approached to produce an identity for a fitness instructor who uses physical movement, to increase wellbeing and reduce pain and fatigue for those living with invisible disabilities in Plymouth and the surrounding areas.

The resulting identity evokes ideas of ripples of change and getting over those restricting life hurdles.

I spotted Pete's work on instagram when my artist shared his tattoo design, and knew instantly that this was the designer I needed to help me move my social enterprise forward with a logo. Pete, doesn't just design logos though, he creates you a whole brand identity.

I knew what I didn't want, but I didn't know how to get my ideas onto paper. Being someone who talks a lot, Pete was able to narrow down my waffle and sent me three different ideas. I'd have been happy with any of them, he had really taken notice of what I had said and pulled out the key themes for each direction, including things I wasn't even aware of. Pete managed to condense two of these ideas and create a logo and brand that I'm proud of. More importantly people have all commented how much it represents me and my ethos. I would highly recommend Pete to anyone, whether you think you're too small, or too big, just starting out, or after a rebrand, Pete's there to help.
Rebecca McWass

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