Cornwall Airport Newquay
Lifestyle-led branding for a leading UK airport.
Branding, Brand Guidelines & Graphic Design
Working alongside Brand Biscuit Studio, I was part of a creative team of brand strategists, copywriters and photographers who helped shape Cornwall Airport Newquay (CAN) from a local Cornish airport, to a leading lifestyle destination service provider.
Brand Biscuit’s primary approach focused on humanising the CAN brand and concentrated on deeper connections with their passengers.
The wider Brand Biscuit team redefined the broader verbal identity, strengthening its core pillars and refining its tone of voice. My role was to bring this defined essence to life visually, building on the airport’s existing logo and creating a whole new suite of graphic assets, icons and later illustrations which adorn the walls of the airports security area.
Brand in Action
Beyond the branding I have had the opportunity to take the visual identity and apply it to whole range of marketing materials, including assets for CAN’s Royal Cornwall Show stand, maps, menu boards and hoarding.
