Interlex
Reimagining translation as a creative engine
Promotional Booklet
When tasked with designing a marketing booklet for Interlex, I chose to challenge the standard corporate aesthetic of the translation industry. Rather than a traditional "business" approach, I developed a conceptual "language machine" option. This was an illustrative, visual metaphor where words enter an engine system and emerge flawlessly translated.
While I did actually present a safer corporate option, the client embraced the machine concept. They recognised that this bold, imaginative direction would not only capture attention but also clearly differentiate them from their competitors.
